How stupid are today's consumers?

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As I was opening my most recent package of ass wipes, AKA toilet paper, I noticed the following:

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I was so happy they had this "Roll Size Guide" on the packaging. I was so confused before I had seen it. I was thinking that double was a little bit bigger than a single and a triple was a little larger than a double. But, as you can see, a "Double" is double a single and a "Triple" is triple the single.

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Is the general population so stupid that they don't understand what "single, double and triple" mean? Do we not have enough people who watch Baseball, or get ice cream from sweet shoppes or can they not simply transfer that knowledge to toilet paper?

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Now, if they come out with a "Quadruple" roll, will it be quadruple a single or double the double? They're going to have to get me another chart for that one.

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*note*

I'm in the process of continuing the previous entry, but it's becoming a research project. I will post it when it's ready.